the windsurfing fashion label
Welcome to Jibe Wear.
We stand for windsurfing and want to represent our lifestyle in everyday life.
Just like you.
We practice the most beautiful sport in the world and we don't just want to experience it on the beach and on the water. We want to wear something around town, to work or on vacation that we know stands for something. We want to see each other and know right away what connects us.
Just another fashion label, although there are already more than enough? No!
We have a vision. We don't just stand for cool clothes, we represent our sport. We represent windsurfing.
There has been a downward trend for some time - regardless of whether it's about sold boards and sails or the number of active windsurfers. Not without reason. All of us together have lost touch with the mundane. Where do you see windsurfing lifestyle in everyday life? Sure, surfing, snowboarding, that's all cool too, but don't we have our own identity? And isn't that what we're missing so much?
Gunnar Asmussen - GER 2
Gunnar Asmussen is not just a windsurfer.
He is something of a living legend of the German Windsurf Cup, IFCA Vice World Champion and icon of speed surfing.
On the beach he's just a windsurfing crazy dude who loves to have fun and enjoy the sun.
As soon as you get on the water, the fun is over. Then races are won, records broken and the focus is fully on training.
Rytis Jasiunas - LTU 7
Rytis is arguably the tallest athlete in the PWA. However, his motivation to push the sport and his own skills to the next level is even greater. So he trains tirelessly to get into the top 10 of the PWA and documents his way on his YouTube channel.
Michele Becker - GER 277
Anyone who follows the German Championships in Slalom & Foilracing knows Michele Becker.
There is no avoiding him anymore. Since he started training with Vincent Langer (multiple German Champion) Michele's breakthrough into the Top 5 in Germany was inevitable.
Felix Volkhardt - GER 131
The prototype Surferdude is just as crazy as we are, windsurfs at World Cup level and has a remarkable sense of aesthetics!
Felix has been up to mischief at the European Freestyle Pro Tour for several years and is motivated to take the next step towards the PWA soon. We look forward to seeing you again at the SURF Festival at the latest!
Mario Kümpel - GER 69
Also known from YouTube as Surferzyzz.
"Don't care what others think about you.
Put yourself up and never put anyone down!"
How it all started...
Three windsurfers who have nothing better to do than found a fashion label. For windsurfers. Sounds weird and it is.
At least the founding story is quite normal...sometimes...
At the beginning of 2018, Mario aka Surferzyzz got the idea to produce his own windsurfing merchandise when he started on YouTube. When, after initial research, he realized that there was no fashion for windsurfers at all apart from a few simple designed Spreadshirt clothes, the next idea was born. Windsurf merchandise wasn't enough, it should be a real label.
Jibe wear... right? No, not quite yet! The label was originally supposed to be called 'Windsurfers Choice'. Luckily, this very "creative" name didn't make it into the public eye...
After further research, initial design drafts (very bad) and a provisional business plan, Mario quickly realized that a label wasn't something that could be created just like that and certainly not all by himself.
So the contact list was searched for a person who had both experience as a windsurfer, skills in accounting and co., and potential as an entrepreneur. There wasn't much choice: Mario's longtime childhood friend Christopher was informed by voice message about the idea of founding a fashion label.
Less than 2 weeks later, Christopher drove to northern Germany to start working with Mario. The chemistry was right, the ideas became more and more megalomaniac and after two days of intensive planning (crazy exchange of ideas) both were sure: "Windsurfers Choice" will be gigantic!
Another 2 months later, of course, nothing was gigantic at all. The sober realization came that the competence in designing clothes was simply missing. Then Mario remembered a YouTube viewer who wrote to him a while ago that he is a windsurfing designer who would like to support the sport more.
This windsurfing designer is called Anton and was contacted just as spontaneously as Christopher was a few months earlier. As luck would have it, Anton already had his first ideas for shirts ready and the team was complete.
By the way, Anton was the one who kindly explained to Mario and Christopher that "Windsurfers Choice" can never become the name of a fashion label. The exact wording was: "that sounds really cheap".
A little later Mario (fortunately) got the idea to name the label Jibe Wear. Everyone was there right away, even Anton, who was (and still is) critical of names and designs.
Everything should go very quickly from now on - Anton conjured up our logo, Christopher took care of the official founding and Mario planned all the individual parts into a vision. A label from windsurfers, for everyone who wants to wear the lifestyle. So windsurfing should find a way back into everyday life.
After initial encounters with producers and an infinite number of hurdles, highs and lows, the first collection arrived at Mario and Christopher in Leipzig in December 2019, more than 3 months late. Not perfect, but so good we couldn't believe it ourselves. (Here we change the narrator's perspective). We knew right away that the hoody would be sold out after a few months.
When we officially celebrated our release, it was finally done. Jibe Wear was born. Our own label. The first orders came and when we received the first pictures of happy customers in our clothes, we knew that we were still a long way from our goal.
As we all know, the year 2020 should start extremely turbulent. However, success was not lacking and after countless hours of frustration, happiness and work, it was time for the second collection: the Spread The Jibe Drop Out now.
This story is written annually. If you always want to be there, you can follow us on Instagram @jibe.wear..